Brand storyteller / Community builder / Hyderabad

Branding Expert& Strategy Consultant

Stories that build brands.

From political war rooms to HUL brands to 300K+ followers on Deescribble.

See my work
300K+
Followers
140M+
Views
35M+
Interactions
Dedeepya Abbagani in a black blazer, black-and-white portrait
DedeepyaAbbagani
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Brands I've worked with

Consumer, B2B and political work, through agencies and in-house.

01 / Expertise

What I do best

  • Dedeepya recording a voiceover in a studio
    01

    FMCG brand storytelling

    Brand voice for national HUL and ITC brands.

    Brand voice and the look and feel of the ads for TRESemmé and Glow & Lovely, through Lowe Lintas. Helped agency teams decide how to tell the story and what is appropriate. Go-to-market stories for Aashirvaad's new masala range, with a team of women.

  • The Deescribble Instagram profile
    02

    Content and community

    300K+ followers in about 15 months.

    Built Deescribble to 300K+ followers across about 100 posts. Series, formats, distribution and offline meetups for women and artists.

  • Dedeepya with a film star at an evening event
    03

    Personal and celebrity branding

    Helping leaders be seen, heard and understood.

    Positioning and public communication for one of South India's biggest film families, a startup founder and a Chief Digital Officer, plus speeches and articles for a politician. The lessons are written up in a LinkedIn article.

  • Dedeepya walking through a corporate campus
    04

    B2B and digital growth

    Premium doesn't have to be boring.

    Rebuilt Zenwork's website, design and communication in six months, and launched a video podcast with US finance leaders. Rebuilt Qentelli's site after an audit, using AI to handle much of the heavy lifting.

  • Dedeepya with children on stage at an International Women's Day government event
    05

    Political campaigns and events

    Campaigns and events at national scale.

    Took over campaign design mid-election and won. Ran events for the Prime Minister, Home Minister and Defence Minister, handling labour, permissions, communications and media.

  • Dedeepya with costumed folk performers at a Telugu street festival
    06

    Regional storytelling at scale

    Regional language isn't a ceiling.

    Created a five-part Telugu documentary on Kashi, with episodes reaching roughly 2M–4M views each. AI translation helped the series reach audiences beyond Telugu-speaking viewers. Worked with leadership on South India distribution strategy for HUL and ITC brands.

Welcome to the beautiful journey of Deescribble.

It began with one story, written to make sense of life, and it has not stopped growing since.

Deescribble is a community built on trust, where true human emotions, success, failures and the real self of life are shared openly. Today, 300K+ people have joined the journey, and there is a long way still to go.

  • Dedeepya speaking to a room of women at a Deescribble gathering
  • Dedeepya celebrating with women at a Deescribble meetup
02 / Deescribble

Deescribble

A community for professional and emotional wellbeing. Series on LinkedIn, Lessons of Life and Communication Skills, plus offline meetups for women and artists. Each piece is shaped by audience understanding, with the aim of creating meaningful interaction and trust.

300K+
followers
140M+
views
35M+
interactions
~100
videos + ~40 posts

Tap one to take control · tap outside to let it drift again.

Follow Deescribble

What we do

Brands people trust. Communities that stay. Stories that sell.

Brand voice, storytelling and community for consumer brands, B2B companies and founders. Trust first. Then distribution. Then scale.

Get in touch

03 / Case studies

Case studies

04 / The journey

Six chapters.
One craft.

About ten years of learning to build a brand, one lesson at a time. Each chapter added a skill the next one needed.

~10
Years
6
Chapters
300K+
Community

  1. 01 · Where it began

    Freelance content writer

    Started by writing for brands and people, learning how a clear sentence earns attention and trust.

  2. 02 · Strategy

    Political strategist

    Moved into politics, shaping messages, speeches and the narrative behind public leaders.

  3. 03 · Campaigns

    Political campaigns

    Worked on election campaigns, including taking over campaign design mid-election and winning.

  4. 04 · Events

    National-level events

    Ran events at the national level for the Prime Minister, Home Minister and Defence Minister, handling labour, permissions, communications and media.

  5. 05 · Consumer brands

    FMCG brands

    Brand voice and storytelling for HUL and ITC brands, including Surf Excel, Glow & Lovely, TRESemmé and Aashirvaad.

  6. 06 · Today

    Brand strategist and political consultant

    Brand strategy for consumer and corporate brands, including Zenwork and Qentelli, alongside political consulting and the Deescribble community of 300K+.

05 / Writing

Words on the page

Brand case studies, lessons from building a community and notes on storytelling, from LinkedIn and Substack.

06 / Ideas & beyond

Ideas and beyond

Documentaries, talks and stories outside the brief.

Community meetups

Community meetups

Meetups, workshops and gatherings for women, artists and creators. New dates are added often.

Work together

Let's build a brand India trusts.

Get in touch